Fundamentals of Digital Marketing
Discover the core essentials of the digital marketing landscape in a flexible, student-paced format. This course, brought to you by GApple Digital Academy, is designed for those seeking a condensed yet comprehensive understanding of key digital marketing components.
Unlike our full 4-month Digital Marketing Training, this program allows you to tailor your learning journey to your schedule and interests. You can explore specific topics such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), Remarketing, Email Marketing, and much more.
As this course at GApple Digital Academy provides a flexible pathway to digital marketing proficiency; we invite you to join us and uncover the fundamentals that drive successful digital marketing campaigns and gain the skills to thrive in the ever-evolving digital landscape.
Suitability Check
Is This Course for You?
Before you get set on this learning journey, let's determine if this course aligns with your goals and aspirations and know who should take this course:
- Digital Marketing Enthusiasts
- Marketing Professionals
- Business Owners
- Beginners
Your Cornerstone
The Foundational Requirements
The foundational requirements for this course are the building blocks of your digital marketing journey. They ensure that you have the tools and mindset to make the most of the digital marketing course. Let's know what are these requirements:
- Basic Computer Literacy
- English Proficiency
- Curiosity and Eagerness to Learn
- Interest in Digital Domain
Course Perks
Pursue this Course for:
- Digital Proficiency
- Customized Learning
- Real-World Relevance
- Versatile Skill Set
- Industry Insights
- Career Advancement
Key Takeaways
Our Meticulously Crafted Course is Beneficial for:
- Understanding
- Proficiency in Digital Tools
- Effective Campaign Creation
- Analytics and Insights
- Marketing Mastery
- Lead Generation Strategies
- Remarketing and Audience Engagement
Industry Centric
Course Content Breakdown
In today's competitive market, specialization is key. That's why our course content and each module is meticulously crafted to provide industry-specific insights and practical skills, strategically designed to equip students for their unique career journeys within the dynamic and ever-evolving digital marketing landscape. Here's how each module goes beyond theory, delivering tangible value to our students:
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Module 1: Introduction to Search Engine Optimization (SEO)
1. Understanding the Basics of and Technical SEO, Keyword Research and Content Planning and Creation
2. Learning about On-Page and Off-Page SEO, Negative SEO
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Module 2: Social Media Marketing (SMM)
1. Understanding Facebook and Instagram Basics & Algorithm, and Ads
2. Harnessing Social Media Marketing on Facebook and Creating Compelling Ad Campaigns
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Module 3: Pay Per Click Marketing (SEM)
1. Introduction to Google Ads, Search Ad, Keywords and Google Ads for Shopping Campaigns
2. Harnessing Google Ads for Apps in Google Play, Call Only Ads, Display Ads
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1. Learning the art of reconnecting with potential customers through remarketing. Master strategies to engage, re-engage, and convert audiences through tailored ads and campaigns.
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Module 5: Email Marketing
1. Perfecting Email Marketing, Driving Conversions and Through Understanding of Mailchimp Campaigns
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Module 6: Website Planning & Creation
1. Exploring the fundamentals of website planning, design, and development, from choosing domain names to optimizing for speed and search engines.
2. Crafting a captivating digital presence by creating a website.
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Module 7: Google Analytics
1. Uncovering the power of data-driven insights. Expertising set up and monitor analysis with Google Analytics to shape effective SEO strategies and maintain competitive keyword rankings
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Module 8: Lead Generation and Conversion
1. Mastering Lead Generation and Landing Page Optimization
2. Strategies for Bringing Targeted Traffic and Inbound Marketing
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